The Public Relations Blog
Reputation & Crisis
Reputation & Crisis
The nuances of a public apology
A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.
Reputation & Crisis
The CrossFit PR mayhem — the destruction of a global brand
The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.
Reputation & Crisis
Sweden’s Covid-19 strategy is under attack
No matter the factual correctness of Sweden's chosen Covid-19 strategy, several serious PR mistakes are continuously being made on Sweden's behalf.
Reputation & Crisis
12 PR insights for managing the Covid-19 pandemic
Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of Covid-19, this is not a good strategy.
Reputation & Crisis
Bell Pottinger’s dreadful non-apology
The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.