The Public Relations Blog
Behavioral Psychology
Behavioral Psychology
The Baader-Meinhof phenomenon
Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.
Behavioral Psychology
“I’m quitting social media”
"I’m quitting social media.”
Yes, it can certainly feel like that sometimes.
The other day, I...
Behavioral Psychology
58 logical fallacies and cognitive biases
We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.
Behavioral Psychology
Survivorship bias: The story about Abraham Wald and the WWII airplanes
Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.
Behavioral Psychology
Craving more — creating an illusion of scarcity
The principle of scarcity is well-defined in scientific literature. Scarcity makes us want rare things more — simply because they are fewer.