Start Blog Posts

Blog posts

Here you’ll find all my blog posts about public relations (and some other stuff, too). Enjoy!

The leaves are falling

The leaves are falling. As strange as it may sound, I always feel born again in the autumn. I love the colours, the crisp air. Perfect for photography.

The Baader-Meinhof phenomenon

Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.

5 powerful PR trends for 2021

Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.

A photowalk in September

You can almost always take a photowalk. I’m learning that a photowalk can fix most things in life. You just grab your camera and you go out.

Influencer marketing is a-changing — is your business ready for the next phase?

Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.

Unique selling points are powerful — but should be used wisely and with purpose

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

I’m a science-fictionist — a complete political framework

If I had to put a political label on myself, I’d call myself a science-fictionist. You should be totally free to be smart, but not totally free to be stupid.

“I’m quitting social media”

"I’m quitting social media.” Yes, it can certainly feel like that sometimes. The other day, I...

The simple ikigai self-test to validate your direction in life

Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this simple self-test to evaluate the direction of your life.

Custom Vostok Amphibian 20ATM dive watch

This Vostok Amphibian 20ATM dive watch is modified and sold exclusively by Swedish Vostok enthusiast Bo Jarnhäll.

The priming wheel for email autoresponders

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.

Woke culture is surpassing digital as the ultimate PR challenge of our time

The woke culture is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.

Breaking the news: The digital transformation challenge for news organisations

Unfortunately for traditional news, news sites and streaming networks don’t work in tandem. So, traditional news must first break to transition into digital.

Left-leaning journalists and news outlets must decide to be better leftists

In my opinion, it makes sense for journalism to be leaning towards the left. We just need our left-leaning journalists to be better leftists.

Stockholm mood

The Stockholm mood. We haven’t experienced an lockdown of the city, but it’s not life as usual right now. Life right now is … something other than usual.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

Say hello to my Replika AI friend

I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.

Why self-assessment of business data is mostly a bad idea

All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.

How to deal with brandcallers

Brandcallers are everywhere in social media. ”Why doesn't your brand speak out against X?" Here's how to deal with them using the Supermensch approach.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.

Why tax-funded media training is a bad idea in the Nordics

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.

The advent of pay-to-play publicity

A Swedish company is offering a pay-to-play functionality that allows brands to unlock paywalled articles to increase visibility for positive mentions.

A mind palace to control emotions and enhance cognitive functions

How do you build your own mind palace? And can you use your mind palace for something other than just memorising long sequences of information?

The spiral of silence and the rise of populism

Elisabeth Noelle-Neumann's well-documented theory on the spiral of silence (1974) explains why fear of isolation might serve the emergence of populism.

How strugglers and smugglers achieve success differently

There are strugglers and smugglers. Strugglers are tight and disciplined and they never skip a beat in achieving success. Smugglers are nothing like that.