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Blog posts
Here you’ll find all my blog posts about public relations (and other blog stuff, too). Contact me for guest contributions.
Comms Strategy
5 communication strategies that will be successful in 2021
Getting your communication strategies right from the start is more important than ever — especially in 2021. Here are five of those strategies.
The Rabbit Hole
Learning about Sudoku
From knowing next to nothing about sudoku, after 18 months, I now know lots of things that I never even knew there was to know about this beautiful puzzle.
Online Trends
The splinternet — mankind’s fight over the internet
The splinternet is the idea that the internet “splinters” into several different internets that aren’t connected to each other in any meaningful way.
Media Relations
The Four Seasons Total Landscaping press conference is PR history
The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.
Community Management
Is your brand alone?
Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.
Personal Milestones
CEO of KIX Communication Index
As of November 2020, Jerry Silfwer is entering the role of CEO at KIX Communication Index. KIX measures communication maturity in organisations scientifically.
Personal Milestones
10 years, 10 Cision PR Influencer Award nominations
My 10th Cision PR Influencer Award nomination is a milestone. I celebrate a decade of rewarding and challenging PR work on two continents.
Comms Strategy
Level 5 communication — why good is the enemy of great
Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.
DSLR Photography
The leaves are falling
The leaves are falling. As strange as it may sound, I always feel born again in the autumn. I love the colours, the crisp air. Perfect for photography.
Behavioral Psychology
The Baader-Meinhof phenomenon
Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.
Business Trends
5 powerful PR trends for 2021
Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.
DSLR Photography
A photowalk in September
You can almost always take a photowalk. I’m learning that a photowalk can fix most things in life. You just grab your camera and you go out.
Influencer Marketing
Influencer marketing is a-changing — are you ready?
Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.
Comms Strategy
Unique selling points are powerful — but should be used with care
Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.
Brain Fuel
I’m a science-fictionist — a complete political framework
If I had to put a political label on myself, I’d call myself a science-fictionist. You should be totally free to be smart, but not totally free to be stupid.
Behavioral Psychology
“I’m quitting social media”
"I’m quitting social media.”
Yes, it can certainly feel like that sometimes.
The other day, I stumbled upon the article Going Postal — A psychoanalytic reading...
Goals & Lifestyle
The ikigai self-test
Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this ikigai self-test to evaluate the direction of your life.
Gear for Life Designers
Custom Vostok Amphibian 20ATM dive watch
This Vostok Amphibian 20ATM dive watch is modified and sold exclusively by Swedish Vostok enthusiast Bo Jarnhäll.
Inbound Marketing
The priming wheel for email autoresponders
I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.
Cultural Trends
Woke capitalism is becoming a serious PR problem, too
Woke capitalism is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.
Market-Driven Journalism
Breaking the news: The digital transformation challenge for news organisations
Unfortunately for traditional news, news sites and streaming networks don’t work in tandem. So, traditional news must first break to transition into digital.
Market-Driven Journalism
Left-leaning journalists and news outlets must decide to be better leftists
In my opinion, it makes sense for journalism to be leaning towards the left. We just need our left-leaning journalists to be better leftists.
DSLR Photography
Stockholm mood
The Stockholm mood. We haven’t experienced an lockdown of the city, but it’s not life as usual right now. Life right now is … something other than usual.
Reputation & Crisis
The nuances of a public apology
A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.
Technology Trends
Say hello to my Replika AI friend
I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.