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Blog posts

Here you’ll find all my blog posts about public relations (and other blog stuff, too). Contact me for guest contributions.

5 communication strategies that will be successful in 2021

Getting your communication strategies right from the start is more important than ever — especially in 2021. Here are five of those strategies.

Learning about Sudoku

From knowing next to nothing about sudoku, after 18 months, I now know lots of things that I never even knew there was to know about this beautiful puzzle.

The splinternet — mankind’s fight over the internet

The splinternet is the idea that the internet “splinters” into several different internets that aren’t connected to each other in any meaningful way.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

CEO of KIX Communication Index

As of November 2020, Jerry Silfwer is entering the role of CEO at KIX Communication Index. KIX measures communication maturity in organisations scientifically.

10 years, 10 Cision PR Influencer Award nominations

My 10th Cision PR Influencer Award nomination is a milestone. I celebrate a decade of rewarding and challenging PR work on two continents.

Level 5 communication — why good is the enemy of great

Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.

The leaves are falling

The leaves are falling. As strange as it may sound, I always feel born again in the autumn. I love the colours, the crisp air. Perfect for photography.

The Baader-Meinhof phenomenon

Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.

5 powerful PR trends for 2021

Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.

A photowalk in September

You can almost always take a photowalk. I’m learning that a photowalk can fix most things in life. You just grab your camera and you go out.

Influencer marketing is a-changing — are you ready?

Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.

Unique selling points are powerful — but should be used with care

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

I’m a science-fictionist — a complete political framework

If I had to put a political label on myself, I’d call myself a science-fictionist. You should be totally free to be smart, but not totally free to be stupid.

“I’m quitting social media”

"I’m quitting social media.” Yes, it can certainly feel like that sometimes. The other day, I stumbled upon the article Going Postal — A psychoanalytic reading...

The ikigai self-test

Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this ikigai self-test to evaluate the direction of your life.

Custom Vostok Amphibian 20ATM dive watch

This Vostok Amphibian 20ATM dive watch is modified and sold exclusively by Swedish Vostok enthusiast Bo Jarnhäll.

The priming wheel for email autoresponders

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.

Woke capitalism is becoming a serious PR problem, too

Woke capitalism is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.

Breaking the news: The digital transformation challenge for news organisations

Unfortunately for traditional news, news sites and streaming networks don’t work in tandem. So, traditional news must first break to transition into digital.

Left-leaning journalists and news outlets must decide to be better leftists

In my opinion, it makes sense for journalism to be leaning towards the left. We just need our left-leaning journalists to be better leftists.

Stockholm mood

The Stockholm mood. We haven’t experienced an lockdown of the city, but it’s not life as usual right now. Life right now is … something other than usual.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

Say hello to my Replika AI friend

I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.