The Public Relations Blog
Public Relations
Community Management
Is your brand alone?
Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.
Reputation & Crisis
The nuances of a public apology
A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.
Reputation & Crisis
The CrossFit PR mayhem — the destruction of a global brand
The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.
Media Relations
Why tax-funded media training is a bad idea in the Nordics
As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.
Corporate Comms
Corporate cringe — the overlooked problem of poor taste in communications
It's corporate cringe. Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill.